Dirt Devil Vacuum Quick Overview
No other hand held vacuum cleaner matches the Dirt Devil. There is one for homes and one for apartments and Rvs. It’s popular to clean cars. There are larger vacuums and carpet cleaners sold under the same brand name.
Dirt Devil has its roots in a company founded in 1905. Royal Manufacturing patented a home vacuum system called Cyclone. 25 million of these vacuums have been sold. This vacuum had a metal case.
In the 1980s Royal Manufacturing came out with a vacuum with a plastic case. This line was marketed as the Royal Dirt Devil. Royal gradually dropped from the name. The short name stuck|It became known by the shorter name.
The company continues to sell the Royal line. These are better vacuums than the Dirt Devil. The company isn’t known as Royal, however – they use a new name. That name is TTI Floor Care North America. TTI is an abbreviation for Techtronic Industries which is a company in Hong Kong that makes other vacuum cleaners like Hoover. It’s not uncommon for this to be the case in the modern business world. Companies merge into one|A parent company buys up competing companies. Then those companies continue to operate under various brand names. Each line is developed and marketed. This happens because companies want to keep leveraging successful products.
Dirt Devil started out with a catchy slogan. It was “nothing escapes the power of a Dirt Devil”. In 2005 that slogan was retired in favor of a new slogan Fight Dirty. It’s a play on words since a vacuum cleaner will fight dirt.
In 1984 consumers met the Dirt Devil Hand Vac. It was a classic design with a rotating agitator brush to force dirt out of carpets. There was a hose for reaching into corners and under furniture. It sold over 25 million units, more than any other hand vac had ever sold in the United States. The result was big profits.
An upgrade was introduced in 1996. This Dirt Devil was called the Ultra Hand Vac. It was more powerful than ever with a fold up hose. This model is still sold at some stores.
In 2005 Dirt Devil began selling its classic model. It was filtered to protect people from dirt and dust and used a cup to collect the dirt. That meant it was bagless. Nobody likes to deal with those dirty vacuum cleaner bags.
The Dirt Devil has been around for a long time. Constant innovations mean it will likely be around for a long time into the future.











